Veesion Secures €38M Series B to Expand AI-Powered Theft Prevention Globally

Veesion, the pioneer in AI-powered video analysis for retail security, today announced a €38 million Series B funding round, bringing its total funding to €53 million with an additional €15 million in non-dilutive financing.

This milestone marks a new chapter in Veesion’s mission to become the global standard for real-time gesture detection — helping retailers prevent theft before it happens.

A Recurring Problem that Costs Billions

Shoplifting costs the retail industry over €120 billion a year worldwide — including €5 billion in France alone. For retailers, it’s more than lost product; it’s lost control. Most theft is driven by repeat offenders using the same tricks several times a week. Traditional tools like CCTV or security guards can’t keep up.

Veesion changes that. We have developed the world’s first AI capable of recognizing suspicious gestures in stores. We give retailers a reliable and privacy-respecting solution that enables retailers to act before theft occurs.

A Simple, Fast, and Effective Solution

Our solution is based on simple technology, with no extra hardware needed. Veesion integrates directly with stores’ existing cameras and offers a real-time mobile alert application. By analyzing suspicious gestures, such as bag concealment behaviors commonly used by repeat offenders, we allow teams to react immediately to prevent product loss and protect retailers’ margins.

The results are clear: stores using Veesion report an immediate reduction in theft and profit margin improvements of up to 50%.

Fueling Global Growth — Starting with the U.S.

This new round of funding will power Veesion’s international expansion, with a key focus on the U.S. market, where the company already generates 10% of its revenue without a physical presence. Co-founder Benoît Koenig will relocate to the U.S. in June 2025 to launch the company’s first American office and scale local operations.

To support this growth, Veesion plans to hire more than 80 new team members, including AI researchers, product engineers, and customer support specialists.

A Technology in Constant Evolution

Veesion’s AI isn’t limited to loss prevention. We’re building a platform that helps manage incidents, improve customer experience, and even streamline inventory management.

Our vision goes beyond retail. From logistics to healthcare, our gesture-recognition technology is adaptable to any sector where real-time insight can improve safety and operations.

The Future of Veesion and AI

We’re proud of the impact our solution has already made in the retail sector, and more than ever, we believe in the future of Veesion and AI to solve the challenges of loss prevention and security.

This funding marks another major step in our development. We’re excited to continue innovating and transforming how retailers manage security and operations in their stores while offering fast and measurable ROI.

Thibault David, CEO and co-founder of Veesion, says:
“Our mission is clear: to become a global leader in gesture analysis, and this funding will help us strengthen our market position while accelerating our international expansion. We’re more determined than ever to keep pushing the limits of AI to serve retailers.”

Veesion has already helped over 5,000 stores in 25 countries reduce losses through artificial intelligence. And this is just the beginning. Our ambition is to revolutionize store management worldwide while offering a simple, accessible, and effective solution.
Request a free demo today to see how Veesion can help your retail business reduce losses and improve your stores’ profitability!