Veesion welcomes Wouter Ubbels as VP of Indirect & Mid-Market

Veesion has appointed Wouter Ubbels as Vice President, Indirect and Mid-Market. He will lead the company’s mid-market business and channel partnerships, supporting Veesion’s expansion in the US and internationally.

Extensive experience in retail and channel leadership

Wouter joins from Nedap Retail, where he spent nearly 14 years and most recently served as Vice President of Global Sales. Earlier at Nedap, he was Director of Channel Sales Americas, responsible for partner relationships across North and Latin America. His background spans international sales leadership, channel development and retail loss prevention.

That combination of channel and retail experience will guide how Veesion works with its mid-market customers and partners.

Retailers want partners they can trust, and Wouter has spent his career earning that trust on both sides of the Atlantic. We are thrilled to have him lead this next chapter of our growth with mid-market retailers and our partners.

Thibault David, co-founder and CEO of Veesion

Supporting mid-market retailers and strengthening partnerships

Wouter’s focus is on two areas of the business: mid-market retailers and the partners who bring Veesion to stores. His appointment supports Veesion’s continued expansion in the US and internationally, and reflects the company’s commitment to giving both mid-market customers and channel partners dedicated leadership.

Mid-market retailers and our partners are two of the biggest opportunities for Veesion. I’m here to make sure both get the attention, support and clarity they need to grow with us.

Wouter Ubbels, VP Indirect and Mid-Market at Veesion

About Veesion

Veesion’s AI analyzes video from the cameras a store already has. When it spots gestures commonly linked to shoplifting, it sends a short video alert to store teams, so they can act earlier and help prevent shoplifting. Store teams review the alerts and decide how to respond.

Founded in 2018, Veesion operates in 6,000+ stores across 65+ countries.