Practical guide to choosing the ideal location for surveillance cameras in a shop

Installing surveillance cameras in a shop is essential for enhancing security and protecting your assets, employees and customers. But their effectiveness depends greatly on their location. In this guide, you'll discover the best practices for choosing the ideal location for surveillance cameras in a shop and maximizing their performance while complying with the regulations in force.

Why is the location of surveillance cameras crucial in a shop?

Surveillance cameras are key in preventing theft, managing risk, and giving staff peace of mind. However, their effectiveness depends not only on their technology but also on their strategic positioning. Incorrect installation can leave blind spots, compromise the quality of recordings and limit their deterrent effect.

With shrinkage accounting for up to 1-2% of a retailer's annual turnover, choosing the right locations for your cameras is a priority. Not only does this improve security, but it also optimizes the customer experience, providing a safe environment without excessive intrusion.

To find out more, read our article: Shrinkage: definitions, consequences, and solutions.

Strategic areas for installing your surveillance cameras

Finding strategic locations for surveillance cameras in a shop involves assessing the most sensitive and frequented areas. Here are the three priority locations that guarantee effective coverage:

1. Main entrances and exits

Entry and exit points are critical locations for monitoring movements in the shop. They allow you to capture the behavior of customers, employees, and potential intruders.

For more tips on installing cameras in specific locations, read our article: Best practices for installing surveillance cameras.

2. High-value areas

Racks containing expensive products, such as alcohol, electronics, or cosmetics, as well as checkouts, require extra surveillance.

Install cameras capable of detecting suspicious gestures, such as unusual handling or movement of objects in the aisles. For maximum effectiveness, point the cameras towards points of transaction or display cases containing valuable products.

For further advice, read our article: How to choose the right surveillance camera for your shop.

3. Blind spots and isolated areas

Less visible corners or less frequented aisles are often prime targets for malicious behavior. These areas include shelf corners, warehouses, or secondary exits.

For an in-depth analysis, read this article from Les Echos: Comment les commerces luttent contre la démarque inconnue grâce à l'AI.

Complying with current regulations on surveillance cameras

In France, and many other countries, the installation of surveillance cameras in a shop is strictly regulated. In particular, you must

• Declare your cameras to the CNIL if they film areas accessible to the public.
• Inform your customers and employees of the presence of cameras using visible signs indicating the areas monitored and the purposes of the system.

For detailed information on regulations, see our guide: In-store surveillance cameras: the legislation.

Modern technology for enhanced security: the Veesion solution

Artificial intelligence now makes it possible to go far beyond traditional video surveillance systems, turning loss prevention into a strategic lever for your shop. This is precisely what Veesion offers, an innovative and intuitive solution designed to detect suspicious gestures associated with theft in real time.

Thanks to deep learning algorithms, the technology identifies actions such as hiding objects or unusual gestures on the shelves, without the need for constant human intervention.

This proactive detection offers several tangible benefits for your business:

• Significant reduction in losses: By detecting suspicious gestures as soon as they occur, Veesion helps to reduce shrinkage by up to 60%.
• Simplicity and accessibility: Quickly integrated into your existing systems, Veesion is easy to use and requires no complex training.

By choosing Veesion, you're opting for a technology solution that enhances your shop's security while ensuring compliance with regulations and privacy.

Conclusion: the ideal location for your cameras is a strategic issue

Choosing the ideal location for surveillance cameras in a shop is not just a technical issue: it's a strategic decision that has a direct impact on the security, profitability, and peace of mind of your teams.

With thoughtful installation and modern tools like those offered by Veesion, you can transform your shop's security and proactively prevent loss.

Ready to revolutionize your shop security? Contact us today to find out more about our artificial intelligence solutions.